Women focused on the enterprise with highly technical solutions were less of a cover story and more of a Cliff’s Note in 2019. While every entrepreneur’s journey is different, there’s a theme amongst many of those female-founded companies: they’re largely targeting female consumers. Entrepreneur’s 100 Powerful Women issue featured the women behind FabFitFun, ClassPass, Stitch Fix, Glossier, and more. The Wing Founder and CEO Audrey Gelman was on the cover of Inc. magazine during her pregnancy - the “ first visibly pregnant CEO to be on the cover of a business magazine” - demonstrating a major shift in the public representation of a company leader. 2019 saw the rise of 21 female-founded unicorns. While we have a long way to go in terms of sustainable progress, there are positive indicators of steps forward. That $1 million deficit ladders up to a much broader systemic issue if we take a step back, female-founded companies raised only 2.8% of venture capital in 2019. Early stage female founders pitching for capital receive on average $1 million less than their male counterparts. ![]() Access to venture capital - a sometimes critical lever for company growth - proves to be one of these “bonus” hurdles, for women in particular.
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